Blog

Join Dr. Ross for our first ever Facebook LIVE event on Wednesday, August 8th @ 7pm! He will be discussing the role of Corneal Refractive Therapy in treating the growing

Are you or your children near-sighted? Are your eyes changing every year, getting weaker and weaker? Stop the madness! Join Dr. Ross in the fight against the myopia epidemic! Find

Congrats to Lori, Rebecca, and Jules for obtaining their certifications as Lid Hygienists! Watch and listen to our team describe this great treatment for people who are suffering from red, burning,

Dr. Ross demonstrates the key aspects to an InfantSee exam, with a little help from Charlie!

The development of myopia, or near-sightedness, is increasing at an alarming rate. By 2050, 50% of the world's population will be near-sighted! In the past, we simply prescribed

Dr. Ross has received the 2016 Young Optometrist of the Year Award for the State of Wisconsin! Thank you to everyone who has supported our clinic from the day we

This month I am introducing the topic of "Blue Light." Given the digital revolution and the dramatic shift in time spent on digital devices over the past 2-3 years,

Find out the importance of a dilated eye exam for patients who have Diabetes and how to keep your eyes healthy and protected, from this potentially blinding condition

This month's #EyeOpeners discusses an important topic. UV radiation. Are you doing what you should be to protect you and your children's eyes from harmful UV radiation?

Join Dr. Ross and Charlie as they discuss 3 common ocular health issues with babies -- a perfect gift of knowledge for Dad on his special day.